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Adrian Hartog
 | Senior Vice President and
General Manager, Global Consumer Electronics Group &
President, AMD Canada
Adrian Hartog is
senior vice president and general manager, Consumer
Electronics Group, a key organization within the Visual
and Media Businesses of AMD. Adrian is responsible for
management of the company’s consumer electronics
products worldwide, including business operations,
R&D, distribution and marketing. He is also the most
senior executive in AMD’s Canadian operations and serves
as president of AMD Canada.
Adrian came to AMD
via the company’s October 2006 acquisition of ATI
Technologies, Inc. As a member of the company’s original
team of engineers, Adrian played an instrumental role in
building ATI’s world-class research and development
program.
Adrian was the lead architect of ATI’s
first, second, and third generation graphics
accelerators. From 1998 to 2000, he managed ATI’s
semiconductor business, facilitating ATI’s rise to world
leader in the PC graphics market segment. In 2000,
Adrian accepted the task of building ATI’s consumer
electronics (CE) business, considered key to the future
success of the company. The CE businesses are market
leaders in integrated digital television processors and
media processors for mobile devices such as cell phones.
The CE businesses continue to grow based on the strength
of the company’s advanced media and image processors.
Concurrent to the positions mentioned, Adrian
also served as ATI’s chief technology officer, defining
the company’s direction with respect to development of
new technologies.
Adrian holds a master’s in
electrical engineering from the University of Toronto.
He is also the holder of fifteen original patents
stemming from his work with graphics accelerators.
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